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商品編號： 9-613-004 出版日期： 2012/07/07 作者姓名： Rivkin, Jan W.;Thomke, Stefan;Beyersdorfer, Daniela 商品類別： Other 商品規格： 23p 再版日期： 地域： 產業： 個案年度： -
商品敘述：
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO''s gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO''s management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.
涵蓋領域：
Bankruptcy;Strategy;Crisis management;Leadership development;Business management
相關資料：
, (9-614-008), 15p, by Stefan Thomke, Jan W. Rivkin
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